FILLED BRIEF EXAMPLE

Business: small digital-product store
Audience: new Etsy sellers
Problem: listings feel generic and take too long to write
Goal: educate and send qualified visitors to a product page
Platform: short-form social video
Content Pillar: listing education
Core Message: good AI output depends on specific product/audience information
Voice: direct, useful, no hype
Source: real product inclusions + common questions
Claims to Avoid: guaranteed ranking/sales
CTA: see the full listing toolkit
Production Constraint: one-person, screen recording + voiceover
